The Public Relations Society of America (PRSA) launches Aspects of Leadership

October 9, 2006


The Public Relations Society of America (PRSA) announces the launch of Aspects of Leadership, its latest professional development offering. Aspects of Leadership focuses on building essential leadership skills and reveals how public relations can influence society. Created for mid-level PR professionals, Aspects of Leadership begins as a one-day seminar and is followed by four weeks of online participation. This new blended learning format that integrates traditional classroom teaching with distance learning is designed to fit management education onto busy schedules, while giving participants the tools they need to become successful leaders.

The seminar is presented by D. Quinn Mills, who will also facilitate the online participation. Dr. Mills is the Alfred J. Weatherhead Jr. Professor of Business Administration at Harvard Business School. He has authored two publications: Leadership: How to Lead, How to Live; and Principles of Management, both published by MindEdge Press. A pioneer in online education, Dr. Mills taught the first online course at the Harvard Business School, "How to Lead, How to Live."

"Blended learning is a new approach for PRSA," says Barbara McDonald, vice president of marketing for PRSA. "Aspects of Leadership is designed to be a convenient learning tool for the very busy professional who seeks instruction in a concentrated environment, then continue the leadership training privately within his or her own schedule."

Aspects of Leadership also identifies key leadership obstacles and how to overcome them, seven bases for leadership, nine qualities of a leader, how to lead in a team setting and issues surrounding work-life balance and how to find personal fulfillment.

Offered first on Saturday, Nov. 11 as a pre-conference seminar to PRSA's annual International Conference in Salt Lake City, and again on Dec. 1, in New York City at PRSA headquarters, this program is priced at $795 for PRSA members and $895 for nonmembers. Details and registration information can be found at www.prsa.org in the Calendar of Events.

About MindEdge

MindEdge is an educational content provider, publisher, and supplier of online programs for adult learners. Clients include business schools at leading colleges and universities, as well as major corporations and associations. Using relevant, engaging online content and supporting course texts and article compilations, MindEdge helps adults build essential skills and competencies.

About the Public Relations Society of America (PRSA)

The Public Relations Society of America (www.prsa.org), based in New York City, is the world's largest organization for public relations professionals. The Society has more than 30,000 professional and student members. PRSA is organized into 112 Chapters nationwide, 19 Professional Interest Sections, along with Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 275 Chapters at colleges and universities throughout the United States.



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