Best Practices – How to Market Our Courses
There are many facets and factors to consider when creating a successful marketing program. We have compiled some of the best practices to keep in mind when creating content, updating your website, or developing a campaign.
Search Engine Optimization (SEO)
SEO is important as it help users discover content through search engines. The better the SEO, the higher the web pages will rank on search results. Download the PDF below to learn more about properly and effectively setting SEO.
Email Campaigns
Email campaigns allow you to target responsive internal lists that combine current customers, former customers, inquiries, and alumni. It also provides an opportunity to rapidly test, learn, and identify effective messaging and campaigns. Download the PDF below to learn more about the recommended best practices for developing and sending email campaigns.
Social Media Best Practices
Paid social media ads are a great tool to help boost your impression share, increase your brand awareness and following, and can help with your conversions. When deciding to run paid social media ads it’s important to understand where your audience spending their time and what type of messaging you should use for that platform. Download the PDF below for some examples of best practices for paid social media.
Websites
We have learned that our most successful partners follow a similar set of website design practices for their course offerings. The most important design principle is one-click access to the course catalog from the home page, and the most effective catalogs are organized by course topics or categories. Many effective websites combine course descriptions, features, testimonials, special offers, and learner feedback statistics to help with course consideration and registration evaluation. Watch the video below and download the PDF for examples of best practices on websites.